Cove Wealth Partners is a firm for investment advisors that offers solutions with modern technology and investment access. Founder Aaron was looking for branding that would set the firm apart from industry competitors while bringing in a unique feel not often seen within finance. 

Some of his exact words were relaxed, simplistic, minimalist with nicer touches... a feeling of comfort with soft colors that feels unique with a slight premium/prestige feel. Safe to say... I think we nailed it. I am low (actually high) key in love with the combination of the cove wave & the palm tree sub icon and how they complement one another throughout the brand.

Now, they have a visual identity based in strategy that they can use across all facets of their business whether digital or physical.